I had a crazy plan while I was reading an issue of Runner’s World on the beach in late summer. There was a feature on a group of runners who had organized a beer run, which involved drinking four beers over the course of a mile. While I was reading it, the wheels started turning. This sounded like something I could plan with my friends. I chatted to Matt about it and we got to work on brainstorming. After looking into it, I learned there are secret beer mile events all over the country. There’s even a website featuring rules to host your own Beer Mile.